It is believed that the people in the LED display industry are more accustomed to exhibiting. There are many LED-related exhibitions, and large-scale exhibitions are held every year at home and abroad. These exhibitions have attracted many LED screen companies to participate actively, and the new products at the exhibition are dazzling. As a platform to display products to reflect their own brand, technical strength and performance, exhibitors have exhibited the latest products that can best reflect their own strength, which allows visitors to open their eyes and to a certain extent See the development trend of the LED display industry.
Actively participate in overseas exhibitions and go abroad
The data shows that at the 2017 InfoComm show in the United States, there are as many as 148 LED display companies, of which nearly 50% are Chinese companies. At this type of world exhibition, in addition to international giants and large domestic enterprises, some of the more powerful Chinese LED screen companies have begun to emerge on such an international stage.
In addition, export data show that in April this year, China's LED display products export market scale reached 141 million US dollars, a record high in a single month, an increase of 29.5%, the growth rate increased by 10 percentage points from the previous month. It can be seen that the Chinese LED display industry has continuously increased its market share in the global market, and the domestic screen enterprises have become the trend of the times.
In fact, China's current LED display screens are powerful in the world, and have already covered more than 80% of the world's LED display screens, and even more than 160 countries have purchased led display screens from China. Therefore, screen enterprises have a mature system when they go abroad, and the reputation of China's "LED's largest country" complements the export path of LED screen enterprises. Moreover, driven by the “One Belt, One Road” economic policy vigorously carried out by the country, developing countries along the line will also become potential development markets for domestic LED screen enterprises. Under various favorable conditions, it is easier for LED screen enterprises to develop overseas markets, and it can also alleviate the pressure under the development of domestic market competition.
In today's fierce competition in the LED display industry, LED screen companies are increasingly displaying brand strength and latest products at the exhibition to promote the brand and gain potential customers. As a result, we are able to glimpse the latest development direction and market trends of the industry at the exhibition, which has certain reference significance and value for the strategic deployment of LED screen enterprises. Moreover, despite the fact that the LED display market is now in the “Red Sea” stage, the “Blue Ocean” market is still to be developed, and the industry outlook is still promising, driven by the prosperity of cultural performances, the promotion of smart cities and the rise of small distances. Under this situation, LED screen enterprises should grasp the direction of market development, adjust production and marketing strategies accordingly, and adapt to the development trend to obtain opportunities in the competition.
Differentiation meets diverse needs and increases product value
At this year's show, in addition to small-pitch products, it is not difficult to notice that most companies have introduced a number of differentiated products in order to demonstrate their technical strength and innovation capabilities. For example, according to the actual situation, the led display can be hidden, pulled out, or the frame can be contracted, the curved light bar screen, and the transparent screen product which can be directly pasted and suspended. In addition, the so-called “fool-like” operation, simple splicing, climbing and maintenance, etc., which are beneficial to users' installation, use and maintenance, have become unique features for many companies to open up gaps with other brands.
Today, the use of LED display screens is becoming more and more extensive. The demand for different uses and different uses in commercial, leasing and government units will be more prominent, and the end user group will be even larger. This also means that the LED screen enterprise must cooperate with the end user's various needs, through the corresponding innovation in the use of the level of accessories, improve product performance, develop more functions, to improve the led display is too bulky, difficult to install Difficult to disassemble, troublesome operation, poor flexibility, etc., to reduce customer concerns and obstacles, easy to operate. Under this impetus, the future LED display will further innovate on the accessories to promote the user experience.
At present, the LED display market is in the “Red Sea”, and the market competition of low-end and mid-end products is entering a feverish stage. Enterprises want to get rid of low prices, improve product performance and increase product gross margin is an important way. Through the micro-innovation of products to meet market demand and take the road of differentiation, on the one hand, it can improve the value of products, on the other hand, it can help enterprises gain greater advantages in the fierce competition to occupy a larger market share.
Small spacing continues to lead, and the segmentation area is highly valued
As the "explosion" of this year, the small-pitch products can be described as sharp and sharp at the exhibition. Many LED screen enterprises focus on their small-pitch led display solutions. We define the LED display products with P2.5 and below as small-pitch display. However, the pitch of small-pitch products at the exhibition is now below P2.0, and even some manufacturers have released the display below P1.0. The product indicates that the LED display technology has entered the field of “ultra-small spacing”. What is even more intriguing is that even companies that have always been known for OLED have also introduced small-pitch LED displays, which are evident in their popularity and future development prospects.
In today's increasingly sophisticated LED display technology, more close-range high-definition LED display products have been put into use, in addition to promoting the replacement of some large-point products, it has also eroded the indoor large part of LCD products to some extent. The screen display market has become an emerging growth point for the industry.
In addition to small pitch products, LED transparent screen products are also very eye-catching. Since the beginning of this year, LED transparent screen has officially entered the market. With its simple and pure, high-tech appearance, it has won some high-end commercial venues, high-luxury brand activities, and commercial shops with a focus on style. It has also attracted many LED screen companies to join the research. Team.
In addition, LED rental screens, security screens, light pole screens and other sub-segment products have also become a number of key products. Today, LED display products are becoming more and more mature. In order to reduce the competitive pressure of ordinary screens and ensure the profit margin of products, LED screen enterprises have increased their investment and research and development in products in the field. Of course, with the economic and cultural prosperity and the promotion of relevant policies, the display demand in different fields such as indoor large-screen display, commercial display, sports screen and stage rental screen is growing, and LED screen enterprises are stepping up in such segments. It is not unreasonable to develop the way to seize the opportunity.
