Shenzhen HongHe Display Technology Co., Ltd.

"Red Sea" is emerging, how to do LED rental screen enterprises?

Publish: 2019-11-29 11:29:08 View: 1734
The LED rental market is booming. On the one hand, with the rapid development of China's culture, entertainment and sports industries, the rental market with LED display as the carrier came into being, whether it is stage performances, sports events or company annual meetings, product launches, industry exhibitions, etc. The rental screen has created a huge demand. As a “functional product”, LED rental screens can bring people a new visual experience while meeting the creative and cultural connotations, satisfying people's spiritual needs.

In addition, the rapid development of the LED rental market is also inseparable from the characteristics and advantages of the LED rental screen product itself. The rental display cabinet is light and thin, can be quickly installed and disassembled, is convenient to transport, and easy to maintain. It is suitable for large-area rental and fixed installation applications.

The LED rental screen with its own brand started in 2007. After a period of rapid development, it has entered a period of intense competition. When the market gradually opened up, a large number of enterprises flooded into the leasing market, and “there was a lot of porridge”. The price wars began to rise and became more and more fierce. The LED rental market “Red Sea” began to appear.



For leasing manufacturers, the quality and price of LED displays are often the two most important factors. In the past, price competition was almost the mainstream of the market. In the past two years, high-quality LED displays have gradually gained attention.

In addition, thanks to the rapid development of small-pitch technology, the high-end rental market represented by small-pitch products has emerged as the times require. It is gradually becoming a new driving force for the growth of LED display companies, and is also the focus of LED display manufacturers in recent years. "Blue Ocean."

Here, the author believes that LED rental screen enterprises are still promising in the current booming rental market environment. On the one hand, LED rental screen enterprises should cooperate with leasing manufacturers to do market research and analysis, and timely and accurately grasp the changes in market demand; on the other hand, under the premise of ensuring product quality, we will continue to meet the market. Products that are popular and personalized. In short, guided by market demand and guaranteed by product quality, LED rental screen enterprises will find a new blue ocean market.
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