With the continuous advancement of society, high-tech information technology and social media have developed rapidly. Nowadays, people's access to information and time costs have been greatly expanded and reduced, bringing great convenience to people's lives. In the outdoor environment, people can get more up-to-date information through the LED display, which makes it possible to attract the attention of the target audience in the effective time to become the most promising media device.
LED electronic large-screen media equipment has become a force that new media cannot ignore due to its development trend of high-definition digitalization. So what is its contribution to outdoor media communication:
First, occupy the core position of the city and realize the unique spatial value of communication.
Most of the outdoor LED billboard installation locations are located in the core city's landmark buildings, central business districts, traffic trunks, and other places where people are densely populated and functional. With the urbanization process and the popularity of family cars, these places have become an indispensable and important place for the mainstream people in the city to engage in business and leisure, catering and shopping, and work out. Because of their scarcity and core characteristics, they have become marketing value and Quality media form.
Second, the arrival rate is high, effectively covering a wide audience.
LED electronic large screen has large screen area, eye-catching, strong visual impact, wide viewing angle range and colorful color. It has good viewing distance and ultra-clear image, combined with unique space advantages, making LED electronic large-screen media attract the city. The eyes of the crowd, and it also has a relatively stable, repeated contact audience, which is conducive to the effective dissemination of information on the LED electronic large-screen media.
Third, the audience agrees to help transform the advertising effect.
Outdoor LED billboards can effectively enhance the audience's perception and attitude towards the brand. For outdoor media, respondents are more inclined to think that the brands that play advertising on outdoor LED billboards are powerful brands and leading brands in various industries. At the same time, LED electronic large-screen advertising is also very helpful to enhance the impression of brands and products. The advertising efforts of the products and the good brand image formed by them will play a pivotal role in guiding consumers.
Fourth, the audience is high-end, and the marketing value is obvious.
The outdoor LED billboard media has the characteristics of youthful, highly educated and high-income. The people's thinking and comprehension ability to new things is higher and stronger, and they also have stable and high income. Played a better communication effect.
Due to the above advantages and values, outdoor LED media operators are constantly emerging, but at the same time the level of operators is mixed. In order to maintain the daily operation of the media, they have a negative impact on the media image regardless of the quality and content of the advertisements. Therefore, in order to further realize the media The differentiation and the healthy development of the industry, companies must establish a good brand image of the media, and focus on long-term sustainable development and continuous innovation is the key.
