The proportion of outdoor full-color LED displays has increased year by year, accounting for about 60% of total display sales, and indoor displays account for 40%. The scale of the full-color led display market has expanded rapidly, and it has become more and more widely used in applications. From urban lighting to indoors, from life tools to high-tech fields, you can see the full-color led display. The following is an analysis of the development status of the full-color LED display industry.
Analysis of the development status of the full-color LED display industry. In 2016, the global full-color LED display market scale was 501 million US dollars, and the top eight manufacturers accounted for 38% of the global market share. Among them, the global LED small-pitch display market in 2016 is 854 million US dollars, according to the manufacturer's revenue, the top seven manufacturers are all Chinese manufacturers, Daktronics ranked eighth, and the leading effect is very obvious, the top eight Manufacturers account for 78% of the global market share, and it is estimated that the global LED small-pitch display market will continue to maintain rapid growth in 2017.
At present, the domestic full-color LED display market is relatively balanced, and small-interval LEDs are beginning to explode, driving the rapid growth of urban commercial display application systems, which has become a new growth point for the LED display application industry. The full-color LED display will expand the incremental market with innovative technologies of thin, light and soft shapes, and upgrade the stock market with high-definition energy-saving and intelligent interactive technology. With the improvement of LED display technology and the scale effect, industry technology and capital barriers are also significantly improved. Now from three major trends to analyze the development status of the full-color LED display industry.
(1) Changes in the macroeconomic environment
Analysis of the development status of the full-color LED display industry, the impact of the adjustment of the national macro-economic development on the scale of market application demand. In the market of LED display application products, urban landscape, advertising and other aspects occupy a high proportion, and the supporting needs of various major engineering projects also have a certain scale. The adjustment of the speed of macroeconomic development will have a certain impact on these markets, and the industry's major climate environment and development pattern and speed will need to be adjusted.
(2) Changes in the technological development environment
In recent years, technologies such as LED chip materials, packaging, driving, and control have been continuously developed. Various new technological achievements have brought innovation-driven foundations to the development of the industry. At the same time, it has also impacted the production and market layout of many enterprises that have already formed. Analysis of the development status of the full-color LED display industry, the current development of small-pitch and high-density products is also challenged by integrated circuit technology, drive control, power supply technology and reliability. At the same time, other types of display applications such as OLEDs, technology is developing rapidly, and some new products and new technologies will also have an impact on LED display applications and markets.
(3) Changes in the market environment
Analysis of the development status of the full-color LED display industry, a group of enterprises with strong capital strength represented by listed companies have been formed in the industry, and some enterprises outside the industry have extended to LED display application fields, resulting in LED display application products. The market competition is more intense. In recent years, LED lighting applications have attracted capital and new enterprises into the LED industry. Before the main market of LED lighting was fully formed, its capacity digestion and business transformation formed a crowding of LED display application products, and “low price” as a means of competition. Barbaric growth companies have also appeared frequently. The backbone enterprises in the industry are under pressure to increase their scale and profits. The market space for SMEs and the environment for survival and development are not optimistic.
Analysis of the development status of the full-color LED display industry, favorable space location, effective audience reach, and high-quality audience, this is the three core values ??of the full-color LED display media. In addition, the recognition level of the audience is also It plays a vital role in the marketing value and development space of the media. In this respect, the full-color LED display media has a prominent visual advantage, which fully guarantees the audience's attention to advertising information. At the same time, its image of “atmosphere” relative to other outdoor media has also played a certain role. Beautifying the role of urban space and image is easier to gain recognition from the audience.
