With the development of technology, the types of outdoor advertising are also diversified. Walking in the city, in addition to the common bus advertisements and bus shelter advertisements, we will also see LED display advertisements, big-name advertisements, subway advertisements...
First, the advantages of outdoor LED display
(1) Fixed position, can become a regional mark
In general, outdoor LED screens must be selected for a fixed space for display. Because of this characteristic, the outdoor LED screen can cause high attention rate with its strong visual impact, and become a geographical indication of the urban area, so that the information can be repeatedly transmitted to the consumer at a fixed time and fixed point.
(2) Various forms of expression
The outdoor LED screen utilizes its superb sound and light technology, through computer control, can display various graphic animations, using various forms for advertising and other information display: both static and dynamic images can be displayed; Dimensional screens can also display three-dimensional images, showing exciting effects throughout the day.
(3) Diversified combination, strong plasticity
In addition to its own creative design, LEDs can also be combined with other materials, such as neon lights, light bulbs, inkjet light boxes, etc., which are carefully designed in a variety of combinations and applied in the same advertisement or information, which looks very dynamic and gives People feel pleasing to the eye.
(4) High arrival rate and good communication effect
The outdoor LED screen is straightforward and concise, and can publish advertisements and other information 24 hours a day, with high frequency of dissemination. In addition, for a specific target audience in a fixed area, through strategic media arrangement and distribution, the ideal arrival rate can be achieved. Good communication effect.
Second, the scene application
(1) Building curtain wall
The urban building curtain wall is mainly concentrated in the prosperous areas of the city. Such a huge building curtain wall is a huge potential market for outdoor media advertising. The advertising value of this market has not been fully developed, and the outdoor advertising resources in the city are increasingly exhausted. In the case of the glass curtain wall is a new blue ocean field. The scope of this field is very wide, such as urban landmark buildings, municipal buildings, airports, automotive 4S shops, hotels, banks, chain stores and other glass curtain wall buildings with commercial value.
(2) Municipal Engineering
The municipal department can publish information and publicize publicity by setting LED displays at areas such as busy street intersections, large parks, large commercial centers, subways, highways, and other important urban areas.
(3) Sports events
The use of LED display in the field of stadiums is very important. It can provide real-time broadcast of the game and perform wonderful screen playback so that the audience can better appreciate the game. At the same time, it can also provide slow-motion playback to help the referee make correct cuts. The necessary disputes ensure that the results of the competition are more fair and equitable. In addition, it can also be used for athlete introduction, game result information display and commercial advertisement broadcast. It has a wide range of functions. Whether it is the Olympic Games, the World Cup, or all kinds of events, LED full color display is indispensable. The application of the screen, LED full-color display has become an essential facility in various modern sports venues including football fields, basketball halls, track and field halls, etc. With the development of the sports industry, the demand is still increasing.
(4) Stage background
In various cultural performances and evening parties, the LED display has become an indispensable tool for setting off the performance atmosphere and showing a better stage effect. On the one hand, the LED display can broadcast and replay live matches, so that long-distance audiences can also clearly enjoy the performance. The more important role is to use the LED display to show the stage effects, expand the performance space, and set off the stage atmosphere. In-depth performance of the theme style of each show, which is extremely important in large-scale stage performances such as the Spring Festival Gala, concerts and so on.
