As an important part of China's high-tech industry, LED display industry has always been the focus and hot topic of screen enterprises. The sales and installation of LED displays is a continuous and long-term "technical work", and it is not enough to focus on product sales. If the quality of the product is the key to export, then the quality of after-sales service is an effective way to obtain the return rate of overseas customers. At present, the quality of overseas after-sales service has gradually been valued by LED display export enterprises.
At a time when product homogenization is becoming more and more serious, after-sales service, as part of marketing, has become an important territory for LED display manufacturers and businesses to compete for consumers' minds. Good after-sales service is the best marketing before the next sale. It is the main way to improve customer satisfaction and loyalty. It is an important way to establish corporate reputation and spread corporate image. LED display companies can improve the company's reputation through after-sales service, and expand the market share of products, so as to achieve the purpose of improving work efficiency and economic efficiency.
High-tech industry, after-sales is the most important
LED display as a "professional" product, after-sales service has always been the most important part of the LED display market. After-sales service has become a requirement for LED display companies to maintain and expand their market share. The advantages and disadvantages of after-sales service can directly affect the satisfaction of consumers with the selected LED display business. Technically speaking, the points involved in the whole system operation process are also various aspects. Due to its high integration and its transportation and cable contact, the LED display system may have poor contact after installation. As the installation and commissioning move to the trial operation phase, the entire screen will enter a benign operation process. No matter which part of the problem occurs, it may affect the failure of the entire display system. Therefore, LED display companies should be responsible for the maintenance and maintenance of all equipment during the warranty period in accordance with the contract, and replace any equipment or components damaged by product design, installation process, materials, product quality and components. Maintenance; LED display companies should also ensure that after the delivery of goods, if the same type of goods have been upgraded, the screen enterprise should promptly provide feedback to the user, and free upgrade service of the system software on the company's homepage according to user requirements, and Real-time answers to difficult questions can be found on the company's homepage. As far as the above points are concerned, it is not difficult to see that LED display brand enterprises should be more disciplined, guide the entire industry to standardize services, and play a pioneering role to ensure the normal operation of the entire display system.
Diversified channel development
As many LED display companies in the industry focus on channel development, channels are sinking and product updates are rapidly changing, all kinds of signs indicate that the LED display will usher in a passionate and enthusiastic "summer". Moreover, from the perspective of the service system, the after-sales service of LED display products is provided by both the products directly provided by the manufacturers and the products provided by the channel suppliers. But more is presented to consumers in the way of cooperation between manufacturers and merchants. Therefore, whether it is LED display manufacturers or channel vendors, we should abide by the principle of honesty and trustworthiness. However, the current LED display industry has a significant problem at the after-sales service level. The screen enterprises have not improved the service quality with the increase of production volume and channel expansion. Obviously, there is no standardized and complete after-sales service system in the industry. On another level, the after-sales service awareness of most people in the industry is still in a relatively shallow stage.
In view of the fact that LED displays are all large project projects, they have been consumed at a large level in terms of manpower and material resources. Many dealers may not have the ability to provide after-sales service, just stay in the sales process. In the end, I still have to rely on the screen factory to improve the follow-up service. As a result, the cost of after-sales is increased invisibly. For a strong enterprise, the after-sales service is relatively perfect; and for a company with weak strength and insufficient development scale, it can only "break the teeth and swallow in the stomach" and be responsible for its own profits and losses. Only under the premise of standardization and standardization of the warranty and after-sales service of the products can consumers be guaranteed to get rid of doubts and swaying mentality when purchasing LED display products, and determined to purchase products. After the LED display manufacturer or channel supplier completes the product sales, it should further follow up the product after-sales service to ensure the subsequent use of the product.
Self-consumption awareness increases quality is the test standard
Nowadays, with the improvement of consumers' rights awareness and the change of consumption concept, consumers are not only paying attention to the quality of the products themselves, but also in the case of similar quality and performance of similar products. Willing to choose these LED display manufacturers with quality after-sales service. Objectively speaking, high-quality after-sales service is the product of brand economy, and the after-sales service of LED display brand enterprise products is often superior to that of most SMEs. Although, to a certain extent, the price of branded products is generally higher than that of miscellaneous brands, on the other hand, it is based on product cost and quality. On the one hand, the social and labor costs consumed by brand companies throughout the manufacturing process are beyond the reach of most SMEs. On the other hand, it is also because the products of the brand companies have already considered the after-sales service costs in the entire sales strategy. Therefore, it seems to also prove a law of market economy development "price is always proportional to value." In other words, doing a good job is one of the most effective ways to reduce the cost of the business. In the first sale process to ensure the quality of the product is excellent, it is also the best choice to avoid returning to the factory for repair.
In summary, the after-sales service quality and the timeliness of after-sales service reflect the importance that the enterprise attaches to the customer, and timely and effective after-sales service improves the satisfaction of overseas customers to the enterprise itself. In order to better improve the timeliness of after-sales, the major LED display companies are also working hard here. Some LED display companies have begun to solve the problem of installation and maintenance when they are in the international market. The main idea is to localize the service. The company has certified the ACE of enterprise engineers on a global scale. The company not only cultivates customer service engineers but also helps customers. Do the training of engineers. What's more, establish offices or service organizations around the world to solve various service problems in the near future.
The competition for the manufacturing competitiveness of LED display companies in the future is mainly reflected in the continuous optimization of the after-sales service model, and will also play a key role. However, from the current industry status quo, the entire industry wants to comprehensively improve the implementation level and after-sales service quality vision in a short period of time, it can be said that "the road is long and its repair!" LED display companies only focus on deepening after-sales service, paying attention to after-sales service, and creating irreplaceable service products with their own high-quality service quality, in order to continuously enhance the value of corporate brands, to obtain overseas customer satisfaction, and to make overseas customers have a sense of accomplishment. In order to obtain the return rate of overseas customers, and become a repeat customer of the products used, thereby obtaining a broader profit margin.
