Thanks to the rise of small-pitch LED electronic displays, LED displays have begun the two-way expansion of “indoor and outdoor” applications, and the range of applications has been continuously expanded to penetrate all walks of life. So which market is the most popular in the 2018 market? Outdoor advertising media applications do not let.
Speaking of the hot market, one of the most prominent signs is undoubtedly the rapid increase in market demand, and the outdoor advertising market is no exception. Driven by social informatization, outdoor advertising is rapidly moving from traditional static billboards to dynamic digitalization. For example, the “Outdoor Advertising” report released by Global Industry Analysts Inc. clearly states that it is subject to outdoor advertising. Driven by the increasing popularity of digital platforms, the global outdoor advertising market is expected to reach $50.7 billion by 2020. The outbreak of the outdoor digital advertising market has become inevitable.
LED display, with its high-brightness, large-screen display and other features, has been in a leading position in the outdoor display market. Today, it is naturally the first choice for outdoor advertising applications. This is the external driving force for the outdoor advertising application of LED advertising display.
The world is full of goodwill. The direction of business operations is always guided by market advantages. Therefore, the enthusiastic input of LED display manufacturers has become an excellent interpretation of the application of outdoor advertising media and a strong internal driving force.
Of course, the strong intention of LED display screens for the outdoor advertising media market is not in the “wangmei thirst”, but the advertising media market has indeed brought them brilliant results.
It is not difficult to see from the above analysis that whether it is based on the trend of industry development or based on the favorable business needs of LED display companies, it is crucial to expand the outdoor advertising media market. In today's outdoor display market, LED full-color display is in a distinct position, but it is no longer the only one, because LCD products have begun to penetrate into outdoor applications, and outdoor advertising machines are typical entry points, such as Samsung, LG, Philips, etc. have exhibited outdoor LCD advertising machines at Infocomm2015. They are not inferior to traditional LED display companies in terms of capital, brand and scale, and their strength cannot be underestimated.
It is foreseeable that in 2015, the outdoor advertising media market will become a competitive center for LED display companies. However, as the outdoor display of LCD screens begins to accelerate and the outdoor media market bears the brunt, market competition will become more intense. Traditional LED display companies, if they want to maintain their inherent advantages in the outdoor media market, and further develop, relying solely on the traditional price PK is not enough, the market competition model innovation is inevitable, and enterprises must not only adapt, but also have Unique innovations to stand out among the many competitors.
